24 April, 2018
Blockchain is the buzzword of the year, leading a variety of industries to research how the technology can improve efficiency in an increasingly competitive global market. Some companies are improving business practices through the technology while others are trying to cash in just by changing their name.
Put simply, blockchain is a decentralized digital ledger that records transactions permanently and immutably, secured with cryptography and a global network of computers. Blockchain technology can even be used to automate the execution of a contract in such a way that it bypasses the need for trust between parties.
Nonetheless, blockchain is in its infancy, with the gamut of potential uses yet to be explored. What we know already is that blockchain is highly versatile, with the capacity to benefit everyone from international computer companies to the local brick-and-mortar shop down the street.
Little has been reported so far about implementing blockchain in the field of digital advertising—but as opportunities arise, marketing companies may look at blockchain as part of the solution.
In digital advertising, blockchain technology can be used:
These uses are only the beginning for marketers. Blockchain provides a decentralized, secure, and transparent means of authenticating users and their online behavior for digital advertising. And blockchain can do it without the invasion of privacy that customers fear.
Image via Pixabay.